1. Introduction
Giftlax (“we”, “us”, “our”) is committed to protecting your privacy and personal data. This Privacy Policy explains what information we collect, how we use it, and your rights regarding your data when you access or use our website and services.

2. Information We Collect

  • Personal Data you provide directly: name, email address, phone number, shipping/billing address, payment details, personalized message content, and other information you choose to share.

  • Technical Data collected automatically: IP address, device and browser information, browsing behavior (e.g. pages viewed, time spent), and cookies.

  • Customer Support Data from communications with our support team (e.g. email or chat transcripts).

3. How We Use Your Information
We process your data to:

  • Provide, administer, and improve Giftlax’s services.

  • Process and fulfill orders, perform payment transactions, and send delivery updates.

  • Personalize your experience and recommend suitable gifts.

  • Communicate with you regarding your account, orders, promotions, and service-related notices.

  • Prevent and address fraud, unauthorized access, and other wrongdoing.

  • Comply with legal obligations and corporate record‑keeping requirements.

4. Data Sharing and Disclosure
We may share your information with:

  • Service Providers (e.g., payment processors, delivery partners) to fulfill orders.

  • Professional Advisors (e.g., legal, accounting firms) under confidentiality obligations.

  • Corporate Affiliates, in the event of a merger, acquisition, or corporate reorganization.

  • Legal Authorities, when required by law or court order.

We do not sell or rent your personal data to third parties for marketing or profiling.

5. Cookies and Tracking Technologies
We use cookies, web beacons, and analytics tools (e.g., Google Analytics) to enhance your browsing experience, gather usage insights, and deliver personalized content and advertising. You can manage your cookie preferences via our Cookie Settings or browser controls.

6. Data Security
We implement appropriate technical and organizational measures—such as encryption, firewalls, and access controls—to safeguard your personal data against unauthorized access, disclosure, alteration, or destruction. However, no method of online transmission or storage is completely secure, and we cannot guarantee absolute protection.

7. Data Retention
Your personal data is retained for as long as necessary to: fulfill orders, comply with legal obligations, resolve disputes, enforce our agreements, and support Giftlax’s business operations. When data is no longer required, we will securely delete or anonymize it.

8. Your Rights
Depending on your location, you may have rights under applicable law, including:

  • Accessing your personal data;

  • Requesting correction or deletion;

  • Restricting or objecting to processing;

  • Portability of your data;

  • Withdrawing consent at any time (e.g., email marketing).

To exercise your rights, please contact us using the details below. We may ask for information to verify your identity before responding.

9. Children’s Privacy
Giftlax’s services are not directed at children under 13 (or the applicable age in your country). We do not knowingly collect personal data from minors. If we become aware we have received such data, we will take steps to delete it.

10. International Data Transfers
As a global gifting service, we may transfer your personal data to servers and service providers located in other countries, which may have different data protection laws. In such cases, we employ appropriate safeguards (e.g., standard contractual clauses) to ensure an adequate level of protection.

11. Changes to This Policy
We may update this Privacy Policy as our practices or legal obligations change. We will post the revised version with an updated “Last updated” date and notify you via email and/or website notice if substantial changes occur.

12. Contact Us
If you have questions or concerns about this Privacy Policy or your personal data, please contact us at:
Email: privacy@giftlax.com

Last updated: June 2025